Free Tool
Agency Rate
Calculator
Know your numbers. Input your costs, billable hours, and target profit margin to find the hourly, daily, and retainer rates that actually sustain your agency.
Step 1 of 3
Your Costs
Step 2 of 3
Your Time
Step 3 of 3
Your Rates
Total Annual Costs
$185,000
Total Billable Hours / Year
1,440
Break-Even Hourly Rate
$128
Suggested Project Day Rate
$1,368
Target Hourly Rate
$171
Monthly Retainer Baseline
$20,520
Rate Comparison
| Scenario | Hourly Rate | Billable Hours Needed |
|---|---|---|
| At -20% | $137 | 1,350 |
| At Target | $171 | 1,081 |
| At +20% | $205 | 902 |
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